Creator · Based in Canada

VijayValluvan.

Authentic, story-driven UGC for brands. Content built to convert, not just to be seen.

Vijay Valluvan

8M+

Total organic views on Instagram

46M+

Impressions for a single brand

21K+

Followers across platforms

20+

Global brand partnerships

Trusted by brands worldwide

  • Wispr Flow
  • Motion
  • Loftie
  • Superpower
  • IELTS
  • James Oro
  • SmoothMist
  • Triips
  • Lemfi
  • GetSolved
  • Orbitkey
  • Chexy
  • Lucky Fours
  • Lumin

Featured results

Numbers that moved.

Recent campaigns where the content didn’t just look good. It performed.

Wispr Flow · Meta ad partnership

Multiple formats,46M impressions.

  • 46M+Total impressions
  • 275K+Link clicks
  • 50+Videos delivered

Chexy · Paid ad, my page

One ad,228K views.

  • 228K+Views
  • 108K+Accounts reached

The receipts

The #1 top format is mine.

Wispr Flow's creator program ranks every ad format it runs. Three of them are mine — #1, #3, and #11 — with key metrics straight from the dashboard.

Wispr Flow creator-program Top Formats leaderboard, ranks 1 to 9, with Vijay's formats at #1 and #3

Key metrics

#3 top format

Hook rate

41.6%

Link CTR

1.71%

Avg watch time

11.8s56.4%

Link clicks

85,530

Wispr Flow Top Formats leaderboard continued, ranks 10 to 18, with Vijay's format at #11

Key metrics

#1 top format

Hook rate

15.2%

Link CTR

0.27%

Avg watch time

8.4s56.2%

Link clicks

23,935

Key metrics

#11 top format

Hook rate

19.9%

Link CTR

0.58%

Avg watch time

15.3s40.3%

Link clicks

7,659

My work

Best projects.

A mix of paid ads, organic content, and brand collabs, all made to stop the scroll and drive results.

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Wispr NotetakerSKIT
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Wispr FlowLISTICLE
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Lucky FoursLIFESTYLE
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Wispr FlowTALKING HEAD · B-ROLLS
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ChexyTALKING HEAD · B-ROLLS · DEMO
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Wispr FlowB-ROLLS · #3 TOP FORMAT
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UltrahumanLIFESTYLE
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Wispr FlowCOMPARISON · #1 TOP FORMAT
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UltrahumanLIFESTYLE
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Wispr FlowTALKING HEAD
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Wispr FlowTALKING HEAD
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OrbitkeyLIFESTYLE
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Wispr FlowTALKING HEAD · #11 TOP FORMAT
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LoftieROUTINE
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Caffaro ShoesOOTD
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LoftieROUTINE
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Wispr NotetakerTALKING HEAD · B-ROLLS
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Wispr FlowCOMPARISON
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MotionB-ROLLS
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LuminROUTINE
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MagnewearLIFESTYLE
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Lucky FoursLIFESTYLE
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Manta SleepLIFESTYLE
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Smooth MistDEMO
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SuperpowerDEMO

Testimonials

What brands are saying.

Real feedback from the brands that trusted me with their content.

★★★★★
“Vijay is the GOAT. One of the most consistent and engaged creators in our group - he motivates everyone around him and consistently takes the lead on new formats and video ideas. He's created multiple top-performing formats for us. Honestly, I'd recommend him to any company - but selfishly, I'd rather keep him to ourselves.”
Hector · Marketing, Wispr Flow
★★★★★
“Vijay is incredibly professional, attentive to detail, and very receptive to feedback, which makes the entire creative process seamless. What really stands out is his ability to think beyond just creating the video - he has a great sense for scripting and is thoughtful about what resonates with an audience. I'd highly recommend him to any brand.”
Dion · Content Coach, Wispr Flow
★★★★★
“Working with Vijay was a pleasure - he's very creative, detail-oriented, and delivers content super fast and efficiently. So grateful for his hard work!”
Sara · Motion
★★★★★
“You were great to work with! Super communicative and receptive to edits, and you have a great eye for B-roll! The videos were all snappy and engaging!”
Becca · Loftie
★★★★★
“Working with Vijay has been amazing - his videos constantly raise the bar for quality and we've been so impressed by his creativity that we've showcased his videos as an example other creators can strive for. Highly recommend working with Vijay because he's professional, takes feedback well, and creates high quality, engaging videos.”
Jennifer · Superpower
★★★★★
“It was a pleasure working with you! You were professional, responsive, and really easy to work with. Even when we asked for reshoots, you took the feedback on board, which was great to see. We'd be happy to work with you again anytime.”
Bethany · HubbubLabs (IELTS)
Flat-lay of sneakers on a light wood floor: a black-and-cream low-top and a chunky orange-soled trainer beside a pair of white leather sneakers
Vijay at home in an open white shirt and grey trousers, sunglasses on, a jacket draped over one arm
Driver's-eye view of hands on a red-and-black steering wheel, a gold watch on the wrist
Close-up of a dark quarter-zip layered under a cream hoodie, adjusting a gold watch
Vijay standing in Yonge-Dundas Square in Toronto, surrounded by billboards under a clear blue sky

About

The creator.

Hi! I'm Vijay, a Canada-based creator and software engineer turned storyteller. I make products feel like part of real life, not like they're begging for attention on your feed.

Software dev turned content creator. First-gen South Indian in Canada. Over the past 3 years I've built a presence as a creator who blends storytelling with visuals that feel lived-in, whether that's tech, fashion, lifestyle, or a product you didn't know you needed until you saw my video.

Brands work with me because I'm a collaborator, not just a camera. I bring fresh South Asian representation, a knack for making anything feel authentic, and the rare ability to make a product demo actually entertaining. My superpower? Content that connects across cultures and industries. Fun, approachable, and 100% true to who I am.

Services

What I can make for you.

From ad-ready UGC to raw footage your team can cut. Here’s what a collaboration can look like.

01

UGC for paid ads

Direct-response creative for Meta and TikTok: hooks, angles, and CTAs built to convert cold traffic.

02

Organic brand content

Story-first posts for your feed or mine that build trust without feeling like an ad.

03

Raw content

Unedited clips and b-roll your team can cut, caption, and test however you like.

04

Product demos & reviews

Clear, honest walkthroughs that make the value obvious and are actually entertaining.

05

POV & trend-based content

Native formats that ride what's already working, adapted to your product.

06

Lifestyle content

Your product woven into real routines, so it feels lived-in rather than placed.

Let's work together!

Got a product that deserves better content? Drop me a message. I'll review your brief and get back to you within 24 hours.

or email me directly: brownchronicle.vijay@gmail.com